HOMESELLING TIPS: WHAT IS A TAKEAWAY?

homeforsaleConsumers frequently base buying decisions on emotion. They then use logic to rationalize those emotional decisions. Homesellers, working closely with their real estate agents, prepare their homes to evoke positive and personal emotions. An important tactic is to create “takeaways” to keep those fond memories resonating in prospective buyers.

The Letter:

Consider writing a personal letter from you describing your experience of falling in love with the home when you were the buyer. The letter could describe the warm friendships you’ve established in the neighborhood. Or it could recall joyous holidays around the home with pictures taken during special times.

Recall a memorable moment of coming home after the birth of a child or after a vacation. Buyers can relate to these things emotionally. They reinforce positive feelings buyers experienced in your home. To satisfy their logic, describe the loving care you’ve given the home.

First touch upon the emotions, then appeal to buyer’s rationality.

List remodels, updates or upgrades you’ve done and include anything that gives buyers a sense of confidence in your home’s current condition. Be sure to mention any pricey features you’ve added.

The Brochure:

Another effective takeaway is a brochure using high-quality color photographs of your home’s interior and exterior. Add captions or short descriptions that help buyers remember. Again, appeal to the buyer’s logic—a descriptive sentence followed by a list of key marketing details and the tender loving care you’ve given as owner.

If you’re good at writing warm personal letters or if you have the ability to create a professional-looking brochure, it’s quite acceptable to save money by doing it yourself. If not, turn to professionals to create compelling takeaways that ensure a lasting emotional connection with buyers.

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WHAT STAYS WITH THE HOUSE WHEN YOU MOVE?

Article courtesy of Realtor.com

SOLD

When you’re selling your home, it is natural to assume that anything you can safely remove is yours to keep—like the light fixtures you painstakingly cleaned and repaired, or the appliances you bought last year—but the buyer may want some of those items, too.

Rather than keep everything, you should decide what you can keep and what you should leave as a way to entice buyers into making an offer. Here’s what you should consider:

What stays with the house?

Generally, certain items stay with the house when you sell and move. Here’s what to expect:

Built-ins: Built-in bookshelves, benches, and pull-out furniture generally stays inside the home.

Landscaping: Trees, shrubs, and any flowers planted in the ground should stay in the yard.

Wall mounts: If you have TV wall mounts or picture mounts that might damage the wall if you remove them, it is a good idea to leave them in place when you move.

Custom-fit items: If you have custom-made curtains, plantation shutters, or blinds, leave them on the windows and doors.

Hardware: If you upgraded the knobs and drawer pulls in your bathrooms and the kitchen, you’ll either have to leave those behind or install replacements before you move.

Alarm systems: Wireless alarm systems are designed to be removed. Otherwise, leave the alarm monitoring station attached and either relocate or cancel the monitoring service.

Smoke detectors: Smoke detectors and sprinkler systems should stay in the house, especially if you plan to move before selling the house.

What can you take?

While you’re expected to leave some items behind, in general your belongings are yours to keep. Here are some examples:

Patio furniture, lawn equipment, and play sets: If you have a wooden swing set in the backyard and a bistro table on the front porch, take those items with you.

Appliances: Some lenders require that a home have an oven installed before approving a loan, but for all other appliances, it’s up to you to decide what you will take and what you will offer as part of the home.

Some light fixtures: Generally, homeowners leave light fixtures behind, but if you’re attached to a certain fixture, you can make arrangements with the buyer to take it.

Built-in kitchen tools: If you can safely remove a mounted spice rack or the pasta arm, you can take it with you.

Rugs, basic curtains, wreaths: Small decor items like rugs or curtain rods that can be safely removed can be taken.

What should you consider leaving?

Some of your personal items can be used to help sell your house—or increase the asking price. Before you take everything just to take it, consider offering some hot items like the following:

Appliances: Homeowners, especially new homeowners, don’t always have their own appliances. Many buyers would be more likely to place an offer on a home if it came fully stocked with appliances.

Custom swing and play sets: If you have a swing set or playhouse your children have outgrown and you notice a potential buyer has children, offer to include the item with the deal.

Kitchen built-ins: Built-in spice racks, pantry organization, and windowsill shelves can really help sell a kitchen. Consider offering the items to an interested buyer.

Light fixtures, curtains, rugs, and other upgrades: If you’ve upgraded the light fixtures or have custom rugs in the entryway, a buyer may be willing to increase his or her offer to keep those items in the home.

If you’re not sure what would entice a buyer, ask your Realtor® to provide suggestions.

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